Moonton's Mobile Esports Strategy: MLBB's Role in the Esports World Cup and Plans for the Western Market

While Mobile Legends: Bang Bang (MLBB) may not be one of the major competitive games that comes to mind for esports fans in the West, it stands out as one of the highest-rated games worldwide in the mobile multiplayer online battle arena (MOBA) category. MLBB's M7 World Championship reached peak viewership of 5.6 million, once again proving the appeal of mobile esports on the global arena.

What happened?

Moonton's Business Development Director Ray Ng evaluated MLBB's position in the Esports World Cup and the growth strategies of mobile esports in the Western market. Ng discussed the rise of MLBB in the global arena and the potential of AI-supported coaching tools in mobile esports. In the interview, he stated that the peak viewership of MLBB's M7 World Championship, which reached 5.6 million, reveals how much interest mobile esports has received on a global scale. Ng also shared his strategies for the growth of mobile esports in the Western market and how artificial intelligence tools can improve players' performance.

background

Mobile Legends: Bang Bang is a mobile MOBA game developed and published by Moonton in 2016. The game has gained immense popularity, especially in Southeast Asia, Latin America and the Middle East, and has millions of active players around the world. MLBB's M7 World Championship was held in 2025 and reached a peak viewership of 5.6 million, once again emphasizing the importance of mobile esports in the global arena. Moonton is developing various strategies to support MLBB's growth on a global scale and aims to increase the use of artificial intelligence-supported tools.

Why is it important?

MLBB's success in the Esports World Cup and Moonton's strategies for the Western market are of great importance for the future of the mobile esports industry. The growth of mobile games on a global scale increases the popularity of esports, especially among the young population, and enables the discovery of new markets. The high viewing rates achieved by MLBB show that mobile esports has great potential not only in Asia but also in Western countries. This creates new opportunities for both game developers and publishers, while also contributing to the expansion of the competitive esports ecosystem.

What do experts and parties say?

Ray Ng, Moonton's Business Development Director, evaluated MLBB's position in the global arena and the growth potential of mobile esports in the Western market. Ng stated that the peak viewership of MLBB's M7 World Championship, which reached 5.6 million, reveals how much interest mobile esports has received on a global scale. He also shared his views on the role of AI-powered coaching tools in mobile esports and how these tools can improve players' performance. Ng's detailed explanations on this subject were included in the source text.

What to watch next?

It is important to closely follow Moonton's mobile esports strategies and MLBB's position in the global arena. Implementing plans for the growth of mobile esports, especially in the Western market, will create new opportunities for both game developers and publishers. In addition, the increased use of artificial intelligence-supported coaching tools in mobile esports will contribute to improving the performance of players and making them more successful in the competitive arena. In addition to these developments, MLBB's performance and viewing rates in future tournaments should also be closely monitored.